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Dołączył: 06 Lis 2018
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Ram truck company did with a Martin Luther King speech or what Groupon did spoofing promos for charities.Though such messages can get attention Brian Burns Jersey , it’s the wrong kind of attention. Groupon got buzz all right, but most of it was negative.Here’s a look at five Super Bowl ads that flopped, despite months of planning and great expense.2018: RAM PROMOTES VOLUNTEERISMLast year, a Ram truck ad showed people doing service-oriented tasks set against audio of King urging people to be “great” by serving the greater good. The ad was supposed to highlight the volunteer program Ram Nation.Instead, viewers and ad experts criticized it for forging too tenuous a connection with the civil rights hero. On Twitter, many people felt that the use of King’s speech was merely exploiting emotions to sell trucks.Fiat Chrysler, which owns Ram, said it worked closely with the King estate on the ad. It has stayed mum on whether it’s advertising during this year’s game.2013: VOLKSWAGEN’S “GET HAPPY”Volkswagen’s ad for Passat depicts a white American so happy with a Passat that he starts speaking in a Jamaican accent, much to the consternation of his co-workers. The company said it was trying to stress the optimistic nature of VW users and chose the Jamaican ad for showcasing that message in a funny, easy-to-understand manner.Volkswagen released the ad ahead of the Super Bowl, only to run into criticism. Some people said it bordered on racism because it portrayed the Jamaican accent as a caricature.The furor was eventually quelled, however, by Jamaicans themselves, and the ad did run during the Super Bowl.2013: GODADDY “PERFECT MATCH”Web hosting service GoDaddy has made a name for itself during the Super Bowl with crass commercials starting in 2005, but its 2013 ad outdid itself in the taste department.The ad showed supermodel Bar Rafaeli making out with a bespectacled nerdy man in a very tight, extended close-up. While the ad succeeded in grabbing attention, some dubbed it “gross.”The company — and Super Bowl advertisers in general — toned down ads after that. For the past several years http://www.panthersauthorizedshops.com/authentic-greg-little-jersey , GoDaddy hasn’t advertised during the Super Bowl at all.2011: GROUPON’S PSEUDO PSAsDeal site Groupon wanted to make a humorous debut as a Super Bowl advertiser but ended up striking the wrong tone .Groupon ran three ads that made fun of public service announcements. In one, Timothy Hutton says “the people in Tibet are in trouble, their culture is in jeopardy,” as pictures of Tibet are shown on the screen. The punchline? It turns out he was talking about a fish curry deal Groupon was offering. Other ads poked fun at charities for saving the whales and the Brazilian rain forest.Groupon was actually trying to raise money for the charities the ads were spoofing, but the ads didn’t make that clear.The ads sparked widespread negative reaction on Twitter and Facebook. According to research firm Alterian, which produced a “Buzz Bowl” score of online activity, Groupon was among the five most-discussed advertisers online. But the buzz was twice as negative as it was positive.Groupon returned to the Super Bowl last year with an ad starring Tiffany Haddish but is sitting out this year.1999: JUST FOR FEETAn ad from Just For Feet, a now-defunct sportswear retailer, featured mostly white commandos in a Humvee chasing a barefoot African man in a desert. They drug him and force him to wear sneakers, which he tries to shake off.The ad was labeled racist. Just For Feet later sued the agency that created the spot, Saatchi & Saatchi. Later that year, the company filed for bankruptcy and faced accounting fraud changes, unrelated to the ad. It was bought by another company and closed for good in 2004. INDIANAPOLIS (AP) — Indianapolis Colts general manager Chris Ballard reverted to his old free-agent playbook.He re-signed his own players first.Instead of making a big first-day splash, he barely made a ripple on the second day. And he’s probably not finished yet.As the first big wave of free-agency signings were announced Wednesday, Ballard made two under-the-radar moves — re-signing backup cornerback Chris Milton a one-year deal and bringing back starting cornerback Pierre Desir with a three-year deal — before signing former Carolina receiver Devin Funchess to a one-year deal Thursday.It’s all part of the grand plan.“We have a very strict criterion of what we want to bring in,” Ballard said recently. “We want players that want to get better, want to be great Will Grier Jersey , want to be a part of the team, that are willing to sacrifice sometimes their individual stats for the betterment of winning and being a good teammate. If they fit into that criterion, absolutely they’ll fit in.”After taking some risks last season, Ballard is betting on Funchess, Carolina’s second-round pick in 2015. At 6-foot-4, 225 pounds, he gives Andrew Luck a bigger receiver than he’s worked with in the past.And if Funchess replicates what he did in 2017, when he caught 63 passes for 840 yards and eight touchdowns, he could emerge as the perfect complement to three Pro Bowl pass-catchers already on the roster: receiver T.Y. Hilton and tight ends Eric Ebron and Jack Doyle.Last year, though, Funchess regressed. He had 44 receptions for 549 yards and four TDs and reinforced his reputation for drops. So Ballard reportedly gave Funchess a $10 million deal that could go up to as much as $13 million.“I think the Colts are a great fit and I think they’re ready to take that next step,” Funchess said Thursday during a conference call. “I think if we win the Super Bowl, everything will take care of itself.”Ballard has made this journey before.A year ago, he gambled on Ebron, the Detroit Lions’ underachieving first-round pick from 2014. Ebron wound up catching more touchdown passes in 2018 than any tight end in the league and made his first Pro Bowl appearance.Every move doesn’t pay off, though. Ballard also signed Ryan Grant, the Washington Redskins’ 2014 fifth-round pick http://www.panthersauthorizedshops.com/authentic-christian-miller-jersey , last year. Indy expected Grant would emerge as the No. 2 receiver. Instead, Grant’s playing time steadily dwindled.Now, Ballard is at it again, this time with Funchess, Carolina’s second-round pick in 2015 — though it’s not a terribly risky move.The Colts went into free agency with the most cap space in the league and if Funchess doesn’t work out, the Colts could let him walk away next year and recoup all of their cap room — just like they did with Grant.But the Colts’ more important moves might have come before free agency opened Wednesday.Kicker Adam Vinatieri, the league’s career scoring leader, signed a one-year deal worth $3.875 million in January. Right guard Mark Glowinski agreed to a three-year, $16.2 million deal in February — a move that keeps Indy’s offensive line intact after allowing a league-low 18 sacks in 2018.Last week, versatile defensive tackle Margus Hunt decided to stay in Indy after the best season of his career. His two-year deal is worth $9 million. On Wednesday, Ballard brought back Desir back for three years at $25 million and Milton, a key backup and special teams player. Desir recorded 79 tackles in 12 starts last season.And Ballard has said he would like to keep oft-injured Clayton Geathers — if he can.“We are going to make some tweaks to our program internally, but our mission will never change,” Ballard said. “Everything we do matters. Our building understands that.”
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