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void going head-to-head with Lionel Messi and Cristi

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Dołączył: 11 Kwi 2019
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PostWysłany: 23 Sie 2019 08:37    Temat postu: void going head-to-head with Lionel Messi and Cristi Odpowiedz z cytatem

ROME - Avoid going head-to-head with Lionel Messi and Cristiano Ronaldo.Dont stop for Christmas.Its that easy to make drastic improvements in the slumping Italian league, according to the man whose company controls Serie As foreign TV rights.Said Italian entrepreneur Riccardo Silva, The bottom line is that the Spanish league is more interesting than the Italian league.His remedies involve moving more Serie A matches to Friday or Monday nights, starting them earlier than the Spanish games, and playing over the Christmas and New Years holidays when TV viewership soars.Its the best period for viewing, Silva said in an interview with The Associated Press. People are home and they dont know what do. If you want to be viewed, do these types of things. Try not to clash with the Spanish league. Play at Christmas time. Its not so difficult to understand.In October, Silvas company, MP & Silva, renewed in a three-year deal with Serie A worth an average of 185 million euros (more than $200 million) per season — a 60 per cent increase over the previous deal.For a league beset by an exodus of top players, falling attendance, fan violence and racism, thats a lot of money. So its no wonder Silva is frustrated.I took my kids to see Tottenham-Chelsea on Jan. 1 while our (Italian) players were sitting in the sun, Silva said, referring to Serie As two-week holiday break, when clubs like AC Milan usually decamp to places like Dubai.Silva rarely speaks with the media, making him somewhat of a mystery man in the intertwined world of media rights.Most of the stories written about him have focused on his sprawling penthouse in Miami, the lavish parties filled with models on his luxury yacht, or his close ties to AC Milan and fellow media company Infront.Maybe it was our mistake. We didnt communicate enough, Silva said. I dont want a positive story. I just want the truth. I dont have anything to hide in my story.Born into a family that owns one of the biggest cleaning soap businesses in Italy, the 44-year-old Silva started a media career instead, and founded MP & Silva in 2004 with a couple of fellow Milanese.MP & Silva holds the rights for the English Premier League in 51 territories — mainly in the Middle East, North Africa and Asia. The company also distributes Roland Garros in Europe; the NBA in Latin America and Scandinavia; plus numerous other leagues and events.We are not a business (for) consumers, so we dont really need to have advertising, Silva said. We just buy from the leagues and federations and they all know us. We sell to TV channels and they all know us.With an annual turnover of $700 million, MP & Silva ranks third in the sports media rights business behind New York-based IMG and Switzerland-based Infront.With 100 people in 20 offices dotted around the globe, MP & Silvas profits this year will be about $90 million.Last year, the company set up its tax base in Luxembourg.The first nine years we had 20 different companies. It was a nightmare. Then some of the leagues asked for consolidated balances. So we created a holding company, Silva said. Its super-transparent.Silva specializes in selling clients products like Serie A that they hadnt intended to buy.For example, when Silva throws Serie A into a package deal for a client in, say, Vietnam, that already includes the Premier League, the French Open, 10 smaller tennis tournaments and the NBA, the TV station is more inclined to take it.Then they can build a programming schedule, Silva said. The channels like to deal with one company that provides so much content.In the insular world of Italian football, however, Silvas connections to Infront have been a source of concern.The MP in MP & Silva stands for Media Partners, the Milan-based agency led by Marco Bogarelli that was folded into Infront, the company controlled by Philippe Blatter — the nephew of FIFA president Sepp Blatter — in 2006.Bogarelli and Silva each got their starts with Milan Channel and Infront advised Serie A in its bidding process for foreign rights, which MP & Silva was awarded over two significantly lower offers from IMG and B4 Capital.The leagues 20 presidents selected MP & Silva unanimously.In Italy its very transparent because its an auction, and whoever makes the best bid wins. There is no negotiation. It doesnt matter if Im friends with Marco Bogarelli, Silva said. We won with a 30 per cent margin so we probably overbid.What matters, Silva says, is improving the product, and thats an area where Serie A needs help.___Andrew Dampf can be followed at Sebastian Rudy Jersey . -- Matt Rupert scored once in regulation and again in the shootout as the London Knights extended their win streak to nine games by defeating the Owen Sound Attack 4-3 on Friday in Ontario Hockey League action. Mario Gomez Germany Jersey .ca. Kerry, In the first period of Saturdays Montreal-Ottawa game, Brendan Gallagher is called for goaltender interference. Craig Anderson is outside the blue paint trying to make the save. .Y. -- Florida Panthers captain Ed Jovanovski finally has something to show for all the pain he went through in overcoming a string of injuries that kept him sidelined for much of the past two years. Ilkay Gundogan Jersey .A. Happ capped a challenging season with one of his best efforts of the year. Jerome Boateng Germany Jersey .Tzavelas opened the scoring in the 11th and Pereyra added another in the 51st. Emmanuel Kone pulled one back in the 80th and Levadiakos missed several chances to level in the last 10 minutes.KAPALUA, Hawaii -- Masters champion Adam Scott is taking a six-week break after Hawaii, meaning he will skip the Match Play Championship. Scott has never missed the Match Play Championship since he first became eligible in 2002. But since the World Golf Championship moved to Arizona in 2007, he hasnt stuck around very long. Scott was beaten in the opening round the last three years, annd he has not advanced beyond the second round since 2005 when it was at La Costa Resort north of San Diego.dddddddddddd Scott is playing the Tournament of Champions at Kapalua and then Sony Open at Honolulu next week. He says he wont play again until the Honda Classic, missing the entire West Coast Swing. Scott enters the year at No. 2 in the world behind Tiger Woods. ' ' '
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