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Cision reveals results show PR work plays an increasingly

 
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PostWysłany: 18 Lis 2020 10:39    Temat postu: Cision reveals results show PR work plays an increasingly Odpowiedz z cytatem

Cision reveals results show PR work plays an increasingly important role in the COVID era










Cision and PRWeek, the world's leading public relations companies. Launching the fourth annual report detailing the top challenges, opportunities and trends. For those in PR and communications, the year 2020 was a year of uncertainty. Due to the spread of COVID-19


The 2020 Comms Report: Measuring Up to the Moment is based on a survey of leading brand slotxo เล่นฟรี executives and agencies representing brands. Survey results show that PR has played an increasingly important role in the COVID era. By adopting data technology, content measurement and influencers to improve performance.


Opinion polls found that 25% of respondents said: The biggest challenge is not being able to measure PR effectively, while 39% cite the difficulty in aligning PR metrics with key business revenue and KPIs.


41% of respondents chose content creation as the most important PR event, 27% considered media reach as the most important, with 80% of respondents increasing their reach this year.









LinkedIn is also becoming increasingly important for expanding its content strategy, with 79% of respondents citing LinkedIn as one of their most important channels, up from 45% a year ago.


Maggie Lower, Chief Marketing Officer at Cision, said this year's events have made the internal communicators an increasingly important role. This is because senior management relies on PR to discuss strategies and support business goals. Using real-time data and social media can help improve PR results.


Cision is Cision's software and press release for marketers and public relations professionals, helping users find the right influencers and brands. Including creating and publishing content As well as measure and evaluate the results significantly


For PRWeek, it is the leading medium for people in the PR industry. Covering various channels including online, publications, events and social media
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PostWysłany: 18 Lis 2020 14:17    Temat postu: Odpowiedz z cytatem

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